04

Design Concept & Development

Kitchen & Bathroom Design Concept – Forest Hill, San Francisco

San Francisco

2025

Kitchen island in soft sage green with a built-in microwave drawer, pendant lights and oak flooring

This project focused on the redesign of a kitchen and three bathrooms, with the goal of creating spaces that feel timeless, functional, and aligned with the character of the home.

Kitchen island with a marble top and a shelf of books, beside a sage-green cabinet and a sunny window
Marble kitchen island with flowers in a yellow vase and bright window light

The homeowners were embarking on their first renovation, and the role of GSID was to guide them through the concept and design development phase, helping transform an initially overwhelming project into a clear and structured vision.

The work centered on concept creation, spatial planning, and design direction. Through collaborative discussions, we explored the clients’ ideas, refined the layouts, and developed solutions that improved circulation, functionality, and storage while preserving the warmth of the home.

As part of the design process, GSID provided a complete design concept and development package, including:

  • A general design concept and mood board establishing the visual direction

  • Material and color palette recommendations, built around natural tones and soft greens

  • 3D renderings to help the clients clearly visualize the future spaces

  • Detailed floor plans and cabinetry layouts to guide the project implementation

The kitchen concept draws inspiration from a modern farmhouse aesthetic, combining traditional elements with a clean and contemporary approach. Sage cabinetry, warm wood flooring, marble countertops, and aged brass accents create a space that feels elegant yet welcoming.

Particular attention was given to the kitchen island, designed as the central hub of the room, integrating seating, storage, and appliances while maintaining a balanced and refined composition.

GSID’s role concluded at the design concept and development stage. The clients then chose to take on the next phase themselves, sourcing materials and coordinating the implementation based on the guidelines and plans provided in the design package.

They did a remarkable job bringing the project to life. Seeing the final spaces reflect the design vision while also showcasing the clients’ own dedication and involvement made this collaboration especially rewarding.

Design process

3D rendering of the proposed kitchen with sage-green cabinetry and a central island
Kitchen material and colour board with sage, wood, marble and brass samples
3D rendering of the master bathroom vanity wall in warm wood and white
Guest bathroom and laundry design board
Second 3D rendering of the kitchen showing the sink wall and window
Master bathroom material and colour board
3D rendering of the master bathroom shower
Kids bathroom design board with tile and fixture samples
Kitchen floor plan and cabinetry layout drawing
Master bathroom floor plan beside a 3D rendering of the room
Kids bathroom floor plan beside a 3D rendering
General concept board establishing the visual direction in natural tones and soft greens

Photography

Geraldine Surkyn

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